The Nordic Invasion


Hey everyone,

After thinking long and hard about what I was going to write on my first post, the answer was VERY apparent: The Scandinavian countries have started producing MASSIVE designer hits – whether it’s home decor, fashion and even the automobile industry (excluding the obvious Volvo and Saab, there are Koenigsegg & Caresto to name the most innovative car companies) >>

Koenigsegg The REGERA

Koenigsegg The REGERA

I’ll admit, both Sweden & Denmark have really become my biggest fashion influence in the past couple of years – and as you can see from stores like StoryNot For Sale and Department Store all offering a large variety of Scandinavian brands like WoodWoodAnerkjendtRAINS Happy SocksFilippa K and a few other neat brands, it’s not just me: there really is demand for something new, fresh, funky and different: and those come in abundance from Sweden, Denmark and even little Norway 🙂

It’s obvious I cannot write this post without mentioning H&MCheap MondayMonkiWeekday plus my personal favorite – Selected and many other BIG international Scandinavian brands; all of which offer affordable trendy clothes… much like their Spanish rivals – ZaraPull & BearBershka Massimo Dutti.

So, I’ve made a pretty cool list of brands – most of which are really affordable, trendy brands:

Watches  Skagen, Daniel Wellington, ObakuMiróTID, mutewatch, bravurTriwa and the bit more expensive brands – Georg Jensen & Lars Larsen.

Georg Jensen - KOPPEL, Skagen - Ancher, Triwa - Sort of Black Gold

From LTR: Georg Jensen – KOPPEL, Skagen – Ancher, Triwa – Sort of Black Gold

Outdoorsy lifestyle, Bags & Belts – Royal Republiq, RAINS, HumörSandqvistSaddlerFjällräven, P.A.P SwedenMismoBjorn borg, Helly Hansen, NewLine SportsWeSCPeak PerformanceHaglöfs, Panos Emporio >>

Rains Waterproof Products

Rains Waterproof Products

Shoes  Jim Rickey, Tretorn, Hummel, the last conspiracy.

Clothes  Suit DKSamsøe & Samsøemads nørgaardRascals, ACNE Studios, WoodWood, Tiger of Sweden, Norse Projects, Normann Copenhagen , Storm CopenhagenGabba, Han Kjobenhavn, Our Legacy, Consil Koebenhavn, Oscar Jacobson, No Nationality 07, Elvine, Numph DK, Just Junkies, Won Hundred, Libertine Libertine, Les Deux Copenhagen, Matinique, Sand Copenhagen, ResterödsSoulLand, CMMN SWDNDR Denim >>

Acne Studios

Acne Studios

mads norgaard

Mads Norgaard


Samsoe & Samsoe


Editor’s note: If you’re ever in Copenhagen – you have got to visit these few good stores:
naked Copenhagen – a very cool women’s sneaker store, Field’s which is a big shopping center where you’ll find Quint and Kings and Queens which just so happens to be my personal favorite… and if you’re just unsure about where you should generally go while in København – simply visit CPH’s official website.

For more brands’ coverage, unique lifestyle designers or other interesting topics – Stay tuned \ follow us to get updated!  🙂

Shahar MarhumFounder